The Focus group was useful because it allowed me to gain an insight into what the requirements of a magazine are for a group of students, who are the demographic I will be aiming the magazine at. It has allowed me to make decisions such as pricing, social media, feature stories and use of plugs.
I found the responses to the questions asked where pretty normal, I expected the price to be lower, but apart from that, I agree with what was said by the focus group. My General findings for the focus group are that the price should stay low, around £2.50-£3, social media is a useful tool to get closer to the readership community, there should be the option for digital copies of the magazine, available online to download, as well as the use of plugs to help draw readers in.
I will change my layout of contents pages to allow for social media links to be included, apart from that; I will add more features on music festivals and live performances, I have found that the majority of the information I received from my focus group helped confirm my previous ideas on the magazines layout, content and style.
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