Social Class Research

The social class I will be aiming the magazine at is E grade citizens(with my target audience being male students). I will cater towards their needs by using plugs that generic students are interested it, a cheap price, monthly instead of weekly iterations of my magazine, and features on money saving tips (good deals for headphones, speakers, or music). The magazine will also have advertisements aimed at students, such as cheap supermarkets (Iceland, heron, lidl, aldi etc.).

I believe a price of £2 is a reasonable price for students, and is not set too high that it will put students off of buying my magazine; the price is also set at a level that is still expected to deliver professional quality content. There will be subscription offers that have a better overall price that buying from the high street, as well as a 20% discount when bought with an NUS card.

The free gifts and plugs used would be “student survival packs” which include food supplies, some money (~£50) and alcoholic drinks. There would also be plugs including hi-fi systems, signed records/memorabilia from famous artists, as well as headphones as well.

Social class will help me choose which feature stories to use, instead of running feature stories on a £6000 pair of speakers, I will write feature stories about gigs, nightlife, and cheap deals on food/drink/tech that can be found. I believe these are things that students care about, as they would rather pay £2 to read about that than a product they will never be able to purchase. The social class will also help me in targeting the target audience, because the feature stories will be tailored toward students.

 

The image above shows a chart of social classes, the social class my magazine will be aiming for is class E or D citizens, or to be more precise, students. I will attract this demographic audience by using feature stories, double page spreads and plugs that are geared towards and will attract typical students, I will also set the price at an affordable and competitive level.